NEM Insurance targets new customers in awareness creation

Underwriting firm, NEM Insurance Plc has sustained its awareness creation through fitness walk, targeting new customers.

The company believes that creating awareness and letting the public understand the benefits of insurance is critical in deepening penetration and growing market size.

NEM Insurance at its recent fitness walk held the company stated was part of its bi yearly activity aimed at broadening the brand and increasing awareness.

The initiative saw staff of NEM Insurance embark on the fitness walk that started from the company’s head office on Ikorodu Road, Lagos, passing through Maryland, and then returning to the office. Along the way, staff distributed flyers and promoted the company’s products to residents of the area.

Speaking at the event, Andrew Ikekhua, managing director of NEM Insurance, said that the fitness trek is held twice annually as part of the company’s branding efforts.

He explained, “This event serves as a platform for image branding, where we showcase and market our products. People identify with us because they recognize our strong brand.”

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Ikekhua highlighted that NEM Insurance’s solid capitalization and prompt response to client needs have positioned the company as a leader in the competitive insurance industry.

He added, “Our customers trust our brand, and we don’t take that for granted. As a leader in the general insurance business, we will continue to elevate our standards.”

NEM Insurance recently announced impressive results for the 2024 financial year, including a record turnover of N108 billion in insurance revenue. This achievement reflects the company’s commitment to strategic growth and consolidates its position in the Nigerian insurance market.

Furthermore, NEM Insurance paid a substantial N23 billion in claims to policyholders during the 2024 financial year, reinforcing its commitment to supporting customers and helping them recover from losses.

Despite operating in a challenging environment, NEM Insurance showed remarkable profitability, recording over N20 billion in profits for 2024, a testament to its resilience and strong market presence.

Modestus Anaesoronye

Modestus Anaesoronye is a leading Nigerian financial journalist with over two decades of experience reporting on the insurance and pension sectors across Nigeria and West Africa. He has held key editorial positions at major national media outlets, including The Comet, The Nation, and Financial Standard, and currently serves as a Senior Financial Analyst at BusinessDay Media Ltd. A widely travelled reporter, he has covered industry developments in more than 14 countries across Africa and Asia. Anaesoronye is a multiple award-winning journalist, honoured several times as Insurance Journalist of the Year and Pension Journalist of the Year by recognised industry bodies, including PensionScope and the Pension Fund Operators Association of Nigeria (PenOp), among others.