Social media marketing has become one of the dominant mediums to connect with audiences. It is free, and it has the possibility of reaching millions of people.
More importantly, it is organic. Word of mouth has gone digital, and a favourable online presence can boost a company from startup to sup
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
