Euromonitor International, a global market research firm, has highlighted five digital consumer trends in 2024.
The London-based firm, in a recent report, said the trends are intuitive e-commerce, TikTok economy, outsmart online, E-commerce and revamped returns.
“The online shopping experien
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Folake Balogun
Folake Balogun is a tech journalist covering Africa’s fast-growing digital economy with a strong focus on incisive analysis of startup trends, venture capital, and fintech innovation, while also exploring emerging technologies such as artificial intelligence and the future of connectivity by highlighting their economic and social impact.
