L-R: Martha Kayode, head, marketing, PZ Cussons; Jonny Baxter, British deputy high commissioner; Oghale Elueni, managing director, PZ Cussons and Adedunmola Ezichi, head of category-personal hygiene, PZ Cussons at the recent relaunch of Carex in Lagos.
…Aim to win war against germs
Aimed to recapture the market and win the war against germs, PZ Cussons has relaunched Carex, its new Masterbrand identity and an expanded portfolio of antibacterial solutions into the Nigerian market.
The expanded antibacterial solutions include bar soaps, hand
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Seyi John Salau
Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).
