As part of an effort to increase market penetration of its G7 premium cosmetics brand, Blueworld Cosmetics has unveiled Mimi Obikwe, as the new brand ambassador for its line of products. Ikenna Ekeagu, the chief executive officer of Blueworld Cosmetics, during the formal signing of the Memorandum
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Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).

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