In line with its new brand positioning to promote family bonding moments, Devon King’s, a brand of PZ Wilmar, recently unveiled a new television commercial (TVC) to showcase the importance of family bonding amongst other activities. The brand equally organised the “King’s Fest” to promote
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Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).

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