L–r: Ali Abubakar, head of shopper and customer marketing, Beiersdorf Nigeria; Ozinna Anumudu, entrepreneur and NIVEA brand influencer; Fiyin Toyo, marketing director, Beiersdorf Central, East and West Africa (CEWA); Dr. Akin Fanimu, NIVEA brand influencer; Dele Adeyole, country manager, Beiersdorf Nigeria; and Desmond Quaye, national sales manager, Beiersdorf Nigeria, at the unveiling of NIVEA’s N3 billion reward rollout for loyal consumers, held at the Beiersdorf headquarters in Ikeja, Lagos recently.
Beiersdorf Nigeria is reinforcing confidence in the country’s fast-moving consumer goods market with the launch of NIVEA’s largest-ever consumer engagement campaign, a N3 billion reward rollout designed to deepen loyalty, energize retail demand, and reaffirm the brand’s long-standing promise o
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Royal Ibeh
Royal Ibeh is a senior journalist with years of experience reporting on Nigeria’s technology and health sectors. She currently covers the Technology and Health beats for BusinessDay newspaper, where she writes in-depth stories on digital innovation, telecom infrastructure, healthcare systems, and public health policies.
