Mass media are tools for reaching out to the general public or a specific audience via mass communication. They are mediums of disseminating information, sharing ideas, and promoting concepts. Mass media are in several forms which include electronic, print, digital and outdoor. The electronic forms
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp