On Saturday August 15, 2015, Nick Ciubotariu, Head of Infrastructure Development, Amazon.com Search Experience (SX) woke up and like the rest of us, the first thing he did was grab his phone and examine his social network feeds. He immediately noticed that the New York Times had published an article
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
