The Presidency’s constant reactive position of denying accusations from Nigerians, including the opposition, has caught the attention of Nigerian media...
The first set of winners in the ongoing Legend Real Deal National Consumer Promotion have returned to Nigeria after a...
As part of efforts to celebrate the unique taste and style of its consumers in Nigeria, Pernod Ricard, manufacturer of...
Two prominent agencies that are part of Omnicom Group – BBDO and Goodby Silverstein & Partners – were forced to...
It was a couple of weeks ago when MTN’s masterpiece of a mobile number portability advertising campaign broke across various...
VConnect and its objective of establishing in Nigeria We started VConnect over two years ago. I have seen what information...
Baileys, the premium Irish cream drink from the stable of Diageo Brands Nigeria, has been re-launched in a new bottle....
In an attempt to give small and medium scale enterprises (SMEs) some breathing space for survival, under the difficult economic...
Charles Igbinidu, managing director, TPT International, a topflight public relations firm in Nigeria, has been appointed into the Global Advisory...
It is still Red Ocean marketing strategy in the Nigeria’s telecoms industry where operators have engaged in head-to-head competition in...
Mediacraft Associates, a Nigerian public relations consultancy firm, has launched a unique industry sector-based online news and business intelligence platform....
Johnson Nigeria Limited has activated a nation-wide promo that will afford loyal consumers of its Raid and Baygon insecticides brands...
Lexcel Group, parent company of Grand Oak, Nigeria Distilleries Limited and others, has launched an in-house publication known as ‘Aspire’...
After a media agency review, Seoul, Korea-based LG, is keeping Mindshare in North America but moving the bulk of its...
As brand owners are daily brainstorming in search of best marketing strategies to grow their brands, achieve high consumer loyalty...