Many businesses in Nigeria have yet to see the usual spike in sales ahead of Christmas as families are cutting down on spending for the festive season to cope with the cost of living crisis in the country.
“Businesses are already witnessing a gloomy Christmas. This is because Nigerians are not
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Josephine Okojie-Okeiyi
Josephine Okojie-Okeiyi is a journalist with over five years’ reporting experience. She writes on industry, agriculture, commodities, climate change, and environmental issues.
She is fellow of Thomson Reuters Foundation and Bloomberg Media Initiative for Africa.
