Nigeria’s luxury market is shifting away from status symbols toward lived experiences as brands adjust to changing consumer behaviour.
Industry players say affluent buyers place greater value on storytelling and lifestyle access than on ownership alone. The shift is influencing how banks, retai
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Chioma Nwangwu
Chioma Nwangwu is a Tax Reporter at BusinessDay, covering Nigeria’s tax policies, regulatory reforms, and compliance trends. She reports on how evolving tax rules impact businesses, investors, and the economy, translating complex fiscal regulations into clear, actionable insights.
