Why brand custodians’ lifestyle must align with their brands’ core values

January 12, 2021

The attempt by individuals to separate a brand from its brand ambassador(s) is an effort in futility.

The attempt by individuals to separate a brand from its brand ambassador(s) is an effort in futility. Brand ambassador in this context, means the custodians of the brand starting from the top management staff to the least staff. Their personalities are directly or indirectly entangled with the brand

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