DStv provides advertisers with insights on optimising media investments for greater value

L-R: Dozie Okafor, MIPAN President; Kholeka Maringa, Head of DStv Media Sales, Africa; Doris Ohanugo, Executive Head, DStv Media Sales Nigeria; Nosipho Gama, Executive Head, Business Enablement at DStv Media Sales; Adeyinka Adebayo, Group Executive Director, OMG Central and West Africa at the 9th edition of the DStv Media Sales- MIPAN Conference held in Lagos recently

Advertisers have been exposed to the necessity of optimisation of advertisement campaigns in the media, especially in today’s fast-paced media landscape. It is believed that without optimisation, that is, ensuring campaigns reach the targeted audience, in the right time and through right channe

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