Nigeria’s agribusiness sector remains one of the country’s most critical yet underdeveloped economic pillars, employing millions while offering untapped opportunities across crops, livestock, processing and technology.
As the country looks to reduce its reliance on oil and food imports, private sector players are stepping in to bridge gaps in skills, access and trust.
One such effort is coming from Paradise Dynamic Farms, an agribusiness company that says it is focused on empowerment, training and value creation across Nigeria’s food system.
Agribusiness is widely seen as a pathway to economic diversification, offering jobs, export revenue and value addition.
Despite these advantages, challenges remain. Weak links between production and consumption, limited access to training, and poor market coordination continue to restrict growth.
Training, Trust and Grassroots Empowerment
Paradise Dynamic Farms says it designed its empowerment programme to respond to these gaps.
Speaking at a recent prize-giving event, Gloria Robson, Brand Director said the company combines agricultural training with technology and financial literacy to help participants build sustainable livelihoods.
According to Robson, the programme focuses on families and targets long-term self-reliance rather than short-term aid. Training includes agribusiness skills, technology such as web development and digital tools, and financial literacy to help participants manage and grow income.
The programme operates on a low entry cost, with participants purchasing tickets valued at N1,000. In return, beneficiaries gain access to training and, in some cases, farm inputs such as livestock.
From Doubt to Proof
At the event, Chiamaka Umegwu emerged as the first prize winner, receiving N1 million and a one-year supply of farm produce. Second and third prize winners, Abayomi Omolofe and Rashidat Monisola, received N500,000 and N250,000, alongside produce supplies for six and three months respectively.
Umegwu said she initially doubted the programme but later became convinced after receiving her prize. “I only bought a N1,000 ticket and did not expect to win,” she said.
Closing the Value Chain Gap
Also speaking at the event, Abraham Ofokor , Vice Chairman said one of Nigeria’s biggest agribusiness problems is the weak middle layer between producers and consumers.
He said Paradise Dynamic Farms is experimenting with advance sales and brand ambassadors to reduce price volatility and losses.
As Nigeria’s population grows and demand for food rises, initiatives focused on agribusiness investment, agri-tech, and market access are increasingly viewed as essential to sustainable growth.
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