When Chivido2025 lit up social media, all eyes were not just on the love story between Chioma and Davido, Chioma’s six wedding dresses stole plenty of the spotlight too. And after seeing how perfectly each one suited her, it is only right to talk about the creative minds who made them happen. H
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Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta. She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.

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