As we celebrate International Women's Day 2024, the theme "Inspire Inclusion" takes center stage, urging us to reflect on the progress made and the work that still lies ahead in achieving gender equality, particularly in the tech industry. Despite significant strides, a stark reality persists, wo
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Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta. She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.

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