In case you missed it, Nollywood star Omoni Oboli has been quietly making waves, not just on screen, but on YouTube too. According to an analysis by BusinessDay, her channel has pulled in 182 million views since it was created in 2023. With YouTube’s average revenue estimates, that puts her earnin
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
