Fashion’s new power duo: MISKAY debuts 15-look signature collection with Hilda Baci

The intersection of culinary influence and high-street retail reached a new peak on Saturday, March 14, 2026, as Nigerian fashion powerhouse MISKAY unveiled its highly anticipated collaboration with cultural tastemaker Hilda Baci.

Hosted at the brand’s flagship store in Lekki Phase I, the launch of “The Signature Collection” drew an elite crowd of fashion insiders, creators, and media personalities, all eager to witness a partnership that redefines how celebrity influence can be woven into the fabric of domestic retail.

Music, food and conversation set the tone for the afternoon as the store buzzed with activity. Guests moved through the space exploring the displays, trying on pieces from the collection and purchasing their favourites while enjoying the celebratory atmosphere alongside Hilda Baci.

The Signature Collection reflects Hilda’s personal approach to dressing: effortless, confident and feminine. Developed with the MISKAY design team, the collection features 15 looks created to transition easily between day and evening while balancing elegance with comfort.

Co-founded in 2012 by Oluwaseun Akerele (Sean Ashley), CEO, and Kofoworola Ahmed, COO and Creative Director, MISKAY has grown into one of Nigeria’s most recognisable high street fashion retailers.

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The brand now operates stores across several Nigerian cities including Lagos, Abuja, Ibadan, Port Harcourt and Benin City.

Following the successful launch event, shoppers can now explore MISKAY x Hilda Baci: The Signature Collection at the MISKAY flagship store located at 13 Emma Abimbola Cole Street, Fola Osibo Road, Lekki Phase I, Lagos.

The collection is also available online via the MISKAY website and through the MISKAY mobile app, which can be downloaded on both Apple and Android devices.

MISKAY x Hilda Baci: The Signature Collection is now available in all MISKAY stores nationwide from Monday, 16 March 2026.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.