Father’s Day brings with it more than just gifts and cards, it is a moment to reflect on the different types of dads that shape our lives. Some are all about the rules, others about the food, and some just make things happen in the background without saying much.
This is not about labels, just
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
