The silver screen has long been a source of wonder and distraction, transporting us to new worlds and igniting our imaginations. But have you ever stopped to think about the places that bring movies to life? Filming locations play a crucial role in setting the scene and immersing us in the story.
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Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta. She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.

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