Emirates Airlines has announced exclusive winter offers with My Emirates Pass, giving travellers access to over 700 exclusive deals across Dubai. Nigerians heading to Dubai and beyond this winter are set to enjoy an unforgettable shopping experience in Dubai

In addition to year-round benefits, Emirates has introduced seasonal offers giving travellers even more ways to make the most of their Dubai visit.

This offer is called “Programme Period” and kicks off from 01 October 2025 to 31st March 2026 excluding UAE public holidays. Passengers during this Programme Period must present either an electronic, home printed or airport printed boarding pass in his or her own name dated between 01 October 2025 until 31 March 2026 to Dubai issued by Emirates, along with a Photo ID for identification purposes upon request at the premises of the listed Partners. It is the Passenger’s responsibility to ensure that any ID provided is a true representation of them.

Passengers flying, though, or to Dubai can unlock discounts on top culinary experiences, world-class shopping experiences, unmissable leisure attractions, and tranquil luxury spas. Whether it’s an unforgettable family trip, a relaxing couples retreat, or a solo adventure. My Emirates Pass will offer those visiting Dubai unforgettable experiences no matter the season.

Read also: United Nigeria Airlines to operate first regional direct flights to Accra from Abuja, Lagos

Discounts across Aquaventure, Skydive Dubai, Museum of the Future, Inside Burj Al Arab Tour are some of the offers available with your Emirates boarding pass

Using My Emirates Pass, customers will need to show their physical or digital boarding pass along with a valid ID at participating venues to enjoy the benefits. Passengers who check in online and download their boarding pass to the Emirates App or Wallet should remember to screenshot it before landing, as it will no longer be accessible afterwards.

Whether passengers are seeking Dubai’s beaches, hospitality or cultural attractions, the city caters for all visitors. My Emirates Pass offers access with huge savings to some of the most exciting experiences including the Arte Museum Dubai and the Messi Experience.

The Dubai Shopping Festival is back again starting from 5th December 2025 and will run to 11th January 2026 bringing out of this world experiences to visitors, including shopping, A-list performances, family fun, prizes, and citywide celebrations, all enjoyed with exciting discounts through your My Emirates Pass.

This highly anticipated festival promises an unmatched line-up of live shows, immersive experiences, exclusive deals, and one-of-a-kind moments, making it a season of excitement for everyone.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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