Boosting travel, tourism investment in Africa through accurate data, research

Cross section of participants at the 4th edition of the West Africa Tourism Roundtable.

Data guides decision-making. Through data, destination development and management decisions can be directed to where customer demand exists and contribute to efficiency and service quality. For instance, in the United States, tourism trends are derived from data about visitors' points of entry, t

```

Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```