The Zambia Tourism Agency has launched the 2023 Marketing Plan for Destination Zambia, which is an initiative to create integrated and holistic strategies to promote and boost demand for the country’s tourism through increased arrivals. It sets out the general outlook and perspectives for the over
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

SENIOR ANALYST - HOSPITALITY / HOTELS

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp