Adeyinka Aderoju, marketing research expert and consultant, Adeyinka Aderoju, has called for urgent reforms in Nigeria’s market research industry to unlock its full potential and secure a stronger share of the global $142 billion insights market.
Speaking on ‘The Nigerian Market Research Land
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Ngozi Ekugo
Ngozi Ekugo is a Senior Correspondent at BusinessDay. She holds a Masters in management from the University of Lagos, an undergraduate from University of Lagos, and is in an alumni of Queen's College. Shes currently an associate member of the Chartered Institute of Personnel Management (CIPM). She has a brief experience at Goldman sachs, London in its Human Capital Management division. She is interested in human capital development and is leveraging her varied experience across sectors to report labour and global mobility trends for stakeholders to make informed decisions.
