How Nigeria’s 2018 FIFA World Cup kit became a global marketing masterpiece

At the 2018 FIFA World Cup in Russia, Nigeria’s Super Eagles didn’t just impress with their youthful energy on the pitch; they became global style icons. Their home kit, a bold fusion of fashion and national pride, ignited a worldwide frenzy and redefined how football jerseys are perceived and m

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The Athletic

Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content.