Insurers drive access, confidence in third party motor insurance campaign

L-R: Moruf Apampa, managing director, NSIA Insurance; Abimbola Onakomaiya, president of PILA; Ebelechukwu Nwachukwu, managing director, Rex Insurance; Nkechi Naeche –Esezobor, chairperson NAIPE; Bola Odukale, director general, NIA, Ademola Abidogun, managing director, Guinea Insurance and Segun Bankole, chairman, CAMCONIA, all of the members of the Sub- Publicity Committee of the Insurance committee during a press conference to flag of media campaign on Third party Motor Insurance in Nigeria

A new insurance campaign aimed at increasing access and restoring confidence of motorist and vehicle owners on the value of taking genuine Third Party Motor Insurance has been launched in Nigeria.

Insurers in the new campaign aims to enhance access and boost confidence in third-party motor insurance, highlighting the industry’s commitment to ensuring drivers can easily obtain reliable coverage while fostering trust in the system.

This initiative follows the February 1, 2025 directive by the Nigeria Police Force requiring all vehicle owners to possess valid third-party motor insurance.

The coverage is essential for protecting drivers against the financial liabilities arising from accidents that cause damage to other vehicles, property, or result in bodily injury to third parties.

“Many drivers remain unaware that third-party motor insurance is not only a legal obligation, but also a critical safeguard for the lives and properties of fellow road users,” said Ebelechukwu Nwachukwu, chairman, Communication & Stakeholder Engagement Sub-Committee, Insurers Committee

Nwachukwu, who is also the CEO of Rex Insurance said this campaign is designed to raise awareness, encourage compliance, and highlight the consequences of driving uninsured.

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The awareness campaign is pan-Nigeria and will have radio jingles in the major languages – Ibo, Hausa, Yoruba, Pidgin and English. Other aspects of the campaign include Print media and Out-of-Home (billboards) in some major commercial cities in the country, such as Lagos, Abuja and Port Harcourt and social media.

According to Moruf Apampa, vice chairman of the Sub-Committee and MD of NSIA Insurance, “there are still a lot of vehicles on the road without proper insurance. When accidents happen, it is often innocent people and public services that end up bearing the cost. This campaign is about helping people understand why insurance matters and making it easier for them to get covered”.

To make compliance easier, Nigerians can now conveniently purchase or renew third-party motor insurance policies through the Nigerian Insurance Industry Portal (NIIP) online portal, or by visiting any registered insurance provider nationwide. The NIID platform ensures transparency, instant verification, and peace of mind for all parties involved. Verification of your insurance policy can also be done online by visiting ASKNIID and inputting your car registration details.

“Compliance with this requirement is not just about avoiding penalties; it’s about protecting yourself and others every time you’re on the road,” said Ebelechukwu B. Nwachukwu. “Another key element of the 3rd Party insurance is that if one travels across West Africa, you have insurance coverage, and this is an added advantage that people need to be aware of”.

Other members of the Sub-Committee present at the press briefing include Ademola Abidogun, MD, Guinea Insurance as well as Abimbola Onakomaiya, president, Professional Insurance Ladies Association (PILA) and CAMCONIA who all sought the support of the media and other relevant partners in developing the insurance industry in Nigeria.

Modestus Anaesoronye

Modestus Anaesoronye is a leading Nigerian financial journalist with over two decades of experience reporting on the insurance and pension sectors across Nigeria and West Africa. He has held key editorial positions at major national media outlets, including The Comet, The Nation, and Financial Standard, and currently serves as a Senior Financial Analyst at BusinessDay Media Ltd. A widely travelled reporter, he has covered industry developments in more than 14 countries across Africa and Asia. Anaesoronye is a multiple award-winning journalist, honoured several times as Insurance Journalist of the Year and Pension Journalist of the Year by recognised industry bodies, including PensionScope and the Pension Fund Operators Association of Nigeria (PenOp), among others.