Global payments and Technology Company, MasterCard is deepening awareness on cashless culture in Nigeria through its priceless moment initiative.
The company introduced the Priceless Moment in 2011 globally but unveiled it in Nigeria last year as a platform to principally create emotional connection, excitement among Nigerians and think MasterCard as forefront in cashless payment business.
In the last two series, the company tied the programme around UEFA Championships as selected winners under the programme were fully sponsored to watch the final match live. Last year, the card holders were asked to send in their MasterCard stories and experiences. This year, the firm narrowed the platform to families as the children were required to send in videos where they are celebrating goals.
At a reception organized by MasterCard for the two Nigerian children that won the competition and were fully sponsored to UEFA Champions League 2015 Finals in Berlin, the Vice President and Area Business Head, MasterCard, West Africa, Omokehinde Ojomuyide expressed excitement about the number of entries submitted by parents, teachers and football coaches for their wards performing a goal celebration.
This year, the winners, Abba Ahmed and Jordan Ubah who emerged from hundreds of keenly contested video entries, were sponsored as mascots to the final match in Berlin.
Ojomuyide noted that the winner lads had the opportunity of walking through the tunnel onto the pitch with theplayers from FC Barcelona and Juventus.
Ojomuyide who recounted an amazing story sent last year by a candidate whose money in his pocket was stolen and he had to use his MasterCard to buy bread which he resold immediately in a long queue for cash explained that the platform was to create priceless moment for consumers.
“It was not about using your card or spending and- winning but about excitement and we wanted to find out whether using their card has made a positive impact in their lives”.
Daniel Obi
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