From telecoms to FMCG and retail, Africa’s top brands face the same challenge - executing sales strategy on the ground across fragmented markets, with speed and precision.
The problem is that most global consulting firms are long on strategy, short on local execution and internal teams often st
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
Josephine Okojie-Okeiyi
Josephine Okojie-Okeiyi is a journalist with over five years’ reporting experience. She writes on industry, agriculture, commodities, climate change, and environmental issues.
She is fellow of Thomson Reuters Foundation and Bloomberg Media Initiative for Africa.
