Temu and Pricepally are case studies of entrants in the Nigerian e-commerce market who are making waves in the battle for a $9.54 billion market share in 2025.
Nigeria’s e-commerce market is estimated at $9.54 billion in 2025 and is expected to hit $16.68 billion by 2030, according to Mordor In
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Folake Balogun
Folake Balogun is a tech journalist covering Africa’s fast-growing digital economy with a strong focus on incisive analysis of startup trends, venture capital, and fintech innovation, while also exploring emerging technologies such as artificial intelligence and the future of connectivity by highlighting their economic and social impact.
