Data from the recently released 2024 Chief Marketing Officers (CMO) Report by Dentsu Creative, has indicated that the Chief Marketing Officers plan to invest over 20% of their budget on innovation over the next 12 months.
The global survey indicated that about 56% of the 950 CMOs surveyed identif
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Seyi John Salau
Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).
