In Nigeria, the dreams of many up-and-coming Afrobeats artists to make it big in the music industry are being dampened by the soaring expenses of music promotion. Despite a growing number of emerging talents like Bloody Civilian, Marz BGX, and Nasboi, the financial burden associated with producing a
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Anthony Udugba is a seasoned entertainment business journalist at BusinessDay Media, boasting over four years of experience in the creative industry. With a proven track record of delivering insightful analysis and in-depth coverage, he leverages industry data, expert opinions, and stakeholder insights to craft compelling stories that shed light on the dynamic creative ecosystem.

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