In a revealing discussion at the 2024 Nigerian Music Industry Conference, Akachi Igbokwe, A&R at Mavin Records, shed light on the marketing strategy behind Rema's global smash hit ‘Calm Down.’
Responding to an audience question about the song's impressive sales figures, Igbokwe disclosed
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
Anthony Udugba
Anthony Udugba is a seasoned entertainment business journalist at BusinessDay Media, boasting over four years of experience in the creative industry. With a proven track record of delivering insightful analysis and in-depth coverage, he leverages industry data, expert opinions, and stakeholder insights to craft compelling stories that shed light on the dynamic creative ecosystem.
