Throughout history, humanity has been driven by a relentless urge to explore, innovate, and push the boundaries of what's possible. This relentless spirit has produced pioneers and record-breakers who dared to be the first.
The human desire to set new record cuts across every sphere of life. From
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
