Given football's global prominence, the sport has become an attractive destination for investors and companies seeking to broaden their market reach. This has intensified competition, leading to a surge in sponsorship fees, particularly for shirt sponsorships. One key factor driving these escalating
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
Anthony Nlebem
Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content.