Nigeria, Africa’s biggest economy, ranked 79th out of 193 countries in terms of soft power, according to a 2024 Global Soft Power report by Brand Finance, an international brand evaluation and strategy consultancy.
Brand Finance defines soft power as a nation's ability to influence the preferen
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Folake Balogun
Folake Balogun is a tech journalist covering Africa’s fast-growing digital economy with a strong focus on incisive analysis of startup trends, venture capital, and fintech innovation, while also exploring emerging technologies such as artificial intelligence and the future of connectivity by highlighting their economic and social impact.
