Look beyond the award shows and celebrity gossip, the real revolution in the Nigerian entertainment industry is happening on university campuses. The future of Nigerian entertainment is being shaped by a new generation of students who are not just watching, they are directing, producing, and perform
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
