Virtual influencers have become significant change agents in the current digital era and they are taking the digital world by storm, redefining how we connect and engage online. These computer-generated personas are captivating audiences with their unique blend of compelling stories, captivating aes
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Esther Emoekpere
Esther Emoekpere is a data analyst in the audience engagement department at BusinessDay, where she uses data to understand reader behaviour, spot unusual trends, and support the newsroom with insights that shape story performance. She holds a BSc in Statistics from the Federal University of Agriculture, Abeokuta.
She also with the BD Weekender team, where she covers a range of beats including profiles, food, lifestyle, restaurants, and fashion—creating stories shaped by audience interest and real-time engagement trends.
