The Macallan, the Scotch whisky brand, has a history of actively supporting the Nigerian creative industry, building a partnership that leverages the right strategies to drive Nigeria’s fashion industry to achieve its projected $1.92 billion valuation by 2027. Over the years, the brand has deep
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp