Nigerian tier-1 banks have spent N56.86 billion on advertising and branding in the nine months of 2023, a development aimed at increasing brand visibility and enriching awareness of their potential customers.
The banks are FBN Holdings, United Bank for Africa, Guaranty Trust Holding Company, Acce
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Folake Balogun
Folake Balogun is a tech journalist covering Africa’s fast-growing digital economy with a strong focus on incisive analysis of startup trends, venture capital, and fintech innovation, while also exploring emerging technologies such as artificial intelligence and the future of connectivity by highlighting their economic and social impact.
