Experts outline ways retailers can use data, tech to boost sales

November 15, 2023

Caption- L-R: Ufoma Ogeleka, General Manager, UAC Restaurants, Belinda Nwosu, Faculty at Lagos Business School (LBS) and Co- Editor; Louis Nzegwu, Professor of Marketing at LBS; Nsima Ogedi-Alakwe, Chief Marketing Officer at LBS; and Uchenna Uzo, Professor of Marketing at LBS and Academic Director, Africa Retail Academy during the presentation and launch of the book titled 'Managing People in Retail and Hospitality in Africa: A Practitioner's Guide', held recently in Lagos.

Experts in the retail industry have said retailers in Nigeria and Africa can leverage the rise of data analytics and big data to have a better understanding of the industry to boost sales. This was revealed at the second edition of the Africa Retail Congress hosted by Lagos Business School's Afri

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