Funke Akindele's latest Prime Video project had arguably the biggest publicity budget of any Nollywood film. She Must Be Obeyed, a five-episode musical comedy-drama, is on the largest billboards on the major streets in Lagos. The ads pop up on several social media platforms.
Read also: The Black
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
