According to SportsPro 50 Most Marketable Athletes (50MM) annual report, Argentine soccer legend, Lionel Messi, has been named as the world’s most marketable athlete for 2023. The Inter Miami forward tops the list for a second time, finishing ahead of National Basketball Association (NBA) icon LeB
```
Members Only

Login or create an account to continue

This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.

New to BusinessDay? Register now and start reading.

```

Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content.

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp