In a bid to increase brand image and reach out to potential customers, eight Nigerian commercial banks spent the sum of N18 billion on advertising and branding in the first quarter of 2023 for brand visibility and enriched awareness to their potential customers.
This is according to an analysis c
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Folake Balogun
Folake Balogun is a tech journalist covering Africa’s fast-growing digital economy with a strong focus on incisive analysis of startup trends, venture capital, and fintech innovation, while also exploring emerging technologies such as artificial intelligence and the future of connectivity by highlighting their economic and social impact.
