Abeg experienced an increase in app downloads, up from 20,000 downloads at the start of the Big Brother Naija Season 6 show to 1.8 million app downloads by the end of the show
Over the last decade, entertainment in Africa has transformed, giving new chances for brands and businesses to tap into the industry's expanding number of youthful followers to promote adoption, and no larger platform than the reality show Big Brother Naija (BBNaija) has been used to accomplish this
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Anthony Udugba
Anthony Udugba is a seasoned entertainment business journalist at BusinessDay Media, boasting over four years of experience in the creative industry. With a proven track record of delivering insightful analysis and in-depth coverage, he leverages industry data, expert opinions, and stakeholder insights to craft compelling stories that shed light on the dynamic creative ecosystem.
