There is a need for producers to establish a brand, putting their image out there so that music fans can learn who is behind the sounds.
African artists with the Afrobeats and Amapiano sound are shattering streaming records, raking in sales, and getting their songs certified at gold and platinum levels.
While appreciating this great feat, fans tend to forget about the music producers, the people behind the ‘Afrobeats to the worl
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Anthony Udugba
Anthony Udugba is a seasoned entertainment business journalist at BusinessDay Media, boasting over four years of experience in the creative industry. With a proven track record of delivering insightful analysis and in-depth coverage, he leverages industry data, expert opinions, and stakeholder insights to craft compelling stories that shed light on the dynamic creative ecosystem.