TikTok and the Confederation of African Football (CAF) have announced a first-of-its-kind partnership that will bring live screamed football content to fans, both on the continent and across the globe.
The deal marks TikTok's first major brand partnership in Africa and supports the continent's mo
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Seyi John Salau
Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).
