A new national newborn advocacy group, the Purple Baby Project, has urged governments across the world to take collective action to accelerate efforts at reducing/ending preventable newborn deaths to commemorate this year's preterm celebration.
The World Prematurity Day (WPD) has been celebrated
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Seyi John Salau
Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).