In an effort to position the Nigerian beauty market for global competitiveness, Confederation of West Africa Beauticians (COWAB) has emphasized the importance for innovation and creativity. COWAB believes that strengthening the local market is to create opportunity for players in the beauty value c
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Seyi John Salau is a BusinessDay Correspondent with interest in development journalism, which tells stories that connect the people, brands, and the government. SeyiJohn is also a media professional with BSc, Mass Communition (ACU); Masters of School Media (MSM, Ibadan) & MSc, Mass Communication (Caleb).

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