Persuading the Unpersuadable

March 11, 2021

A growing body of evidence shows that personality traits aren’t necessarily consistent from one situation to the next

The legend of Steve Jobs is that he transformed our lives with the strength of his convictions. The key to his greatness, the story goes, was his ability to bend the world to his vision. The reality is that much of Apple’s success came from his team’s pushing him to rethink his positions. If Job

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